Why your innovation experiments fail

Running validation experiments is a powerful way to navigate the customer jungle when introducing products or services into the market. Targeted experimentation is meant to validate informed assumptions, and provide you with clear future steps. Validating solutions through experimentation isn’t only about finding out whether something works, but it minimizes risk and investment costs as well. 

These kinds of experiments fit your solutions to specific market needs. However, there’s a right and a wrong way to make them happen. Lack of engagement, sales deficiency, and not achieving the desirable responses can be a consequence of poor validation. The worst part? You might not be able to pinpoint what went wrong.

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